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Ultra-fast fashion is taking over – and using every trick in the book to get us addicted

Fashion retail sites such as Shein constantly add new styles at incredibly cheap prices, normalising overconsumption High street brands such as H&M and Zara have been accelerating the pace of fast fashion for years, but the 4,414 new styles H&M added to its US website this year isn’t even the worst of it – enter ultra-fast fashion. […]


The truth about fast fashion: can you tell how ethical your clothing is by its price?

What is the true cost of a Zara hoodie? In April 2019, David Hachfeld of the Swiss NGO Public Eye, along with a team of researchers and the Clean Clothes Campaign, attempted to find out. They chose to analyse a black, oversized top from Zara’s flagship Join Life sustainability line, which was printed with lyrics […]


Minister Bruton to Tackle Fast Fashion, Cigarette Butts & Plastic in Radical Action on Waste ​

The Minister for Communications, Climate Action and Environment Richard Bruton T.D. today (Monday the 30th of December) announced the key areas on which the government’s radical new waste strategy will focus. Over 200kg of waste packaging, 59kg of which is plastic, is generated per person every year in Ireland, above average among our EU neighbours. More than […]


The True cost of Fast Fashion

Millions of tonnes of clothes end up in landfill every year—it’s one of the fastest-growing categories of waste in the world. How can the fashion industry continue to grow while addressing the environmental need for people to buy fewer clothes? Source:

fast fashion

How Could Changing Consumer Trends Affect Fast-Fashion Leaders H&M And Zara?

Fast fashion leaders H&M and Zara could be impacted by changing consumer trends – GETTY In recent months we’ve seen evidence that the seemingly unstoppable growth of fast fashion may be slowing, or at least changing. It’s more than just conjecture that many of the mall’s stalwart brands have suffered at the hands of fast-fashion giants […]


Could Food Waste Be the Future of Fashion?

A recent study analyzes agricultural waste streams in Asia and charts a roadmap for establishing alternative textile value streams at scale; while Lenzing puts this into practice with a lyocell fiber made from orange pulp and wood fibers. Ag waste-based textiles a sustainable fashion solution poised for growth A farmer gathers rice straw | Image […]


‘The waste and excess is more visible’: how coronavirus is shaking up fashion

It was on the morning of 18 March, when Glastonbury was confirmed cancelled, that Sarah Gresty, BA course leader in fashion at Central Saint Martins (CSM), realised that the class of 2020 would be a graduating year unlike any other. “That was when we thought: OK, this is only heading one way. After that, everything […]


On trend: sustainable fashion in the wake of COVID-19

In her native Somalia, designer Nimco Adam was known as the Queen of Tie Dye, spending hours plunging fabrics into vats of chemical dyes to use in her collections. Then, one day, she lost her sense of smell. “It occurred to me that being exposed to all of those chemicals, that I was hurting myself, […]


Ecover creates dramatic clothing landfill in campaign targeting fashion community

Ecover, the maker of environmentally friendly cleaning products, pulls off a dramatic laundry stunt in a campaign fighting against fashion waste. Created by Uncommon Creative Studio, the offbeat film stars rapper Professor Green, who delivers an impassioned speech atop a washing machine in full spin. His voice shakes, thanks to the vibrations of the machine, […]


Why not all fashion documentaries should be pretty

Aweird thing happened to me at the London premiere of Andrew Morgan’s documentary The True Cost, last week. As co-executive producer with campaigner Livia Firth, I introduced the film to a very starry audience (including Tom Ford wearing aviators) and nestled into my seat. But when my big face loomed into shot on the giant screen, […]

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