26 May 2021
National Communications Campaign calls for all Citizens to get involved in the Fight Against Illegal Dumping
Every county, city, town and village across Ireland is being called upon to join the fight against illegal dumping through a new communications campaign, “Your Country - Your Waste”, launched by the Minister for the Environment, Climate and Communications, Eamon Ryan TD.
The “Your Country - Your Waste” campaign has been developed as part of the Anti-Dumping Initiative, and includes a tailored suite of information and awareness messaging for use by Local Authorities, community and voluntary groups, with all materials available to download from here
Minister Ryan said; “My Department will again this year provide funding for the 2021 National Anti-Dumping Initiative, last year over 300 projects were funded to tackle the problem of illegal dumping. Illegal dumping negatively impacts our communities, destroys our environment and costs significant exchequer funding to remove.
The “Your Country - Your Waste” campaign delivers on a commitment made in the enforcement chapter of the recently-published Waste Action Plan for a Circular Economy. It highlights relevant contact numbers and email addresses to help make it easy for people to report illegal dumping. The campaign sees an enhancement of the collaboration between the public and the relevant authorities on awareness raising and in taking action.
There has been an increase in the number of calls reporting illegal dumping during the Covid 19 pandemic. Again this year, funds from the Anti -Dumping Initiative are to be ring fenced to deal with particular issues arising from the Covid-19 crisis. The increase in the number of reports received through the National Complaints Procedure by city and county councils indicates that people do not want illegal dumping or fly tipping in their counties, cities, towns, villages or countryside and are willing to assist in combatting this behaviour.
Brian White, Coordinator for WERLA, Eastern Midlands Region said, “As illegal dumping complaints are on the rise, the public are encouraged to inform Local Authorities of instances of illegal dumping activity, which can then be followed up and investigated thorough”.
“Materials produced as part of this campaign, have and will continue be utilised by both local authorities and local and voluntary community groups as they visually highlight the negative aspect of illegal dumping along with encouraging citizens to report incidences of illegal dumping to their local authority”, he said.
He also advised, “Waste services continue to operate normally and householders should ensure that they only use an authorised waste collector or their local civic amenity or recycling centre to dispose of household waste.”
For more information and campaign materials please go to mywaste.ie.
Community assets have been developed as part of the communication initiative and are now available to local community groups, voluntary organisations, schools and corporations to support initiatives in communities across Ireland. Community assets are available for local community groups, voluntary organisations, schools and corporations to advertise their anti-dumping initiatives or other associated activities. Poster artworks included in this site have an area denoted in light blue which may be used to written or overprint with notifications or details, as relevant. Digital artworks including static social media assets, gifs and an animation are also available as part of this suite of materials, for use on social animation accounts. Sharing of these assets is encouraged, and don’t forget to use the following #StopIllegalDumping.